Luxury & Brands
Text by Shirin Mehta.
Dior’s artistic director of menswear, Kim Jones, in a leading-edge association with environmental organisation Parley for the Oceans, gave the fashion house a new direction towards a much more sustainable future, as seen through the Dior Men Fall 2022 Beachwear Capsule collection. Parley for the Oceans and its collaborative network are all about taking action against ocean threats with a strategy called Parley AIR: Avoid, Intercept, Redesign. Creating eco-innovative yarns and fabrics that include jacquard, mesh-knot, and technical canvas from upcycled plastic has been the focus of this joint research project. The French luxury fashion house’s ateliers surmounted the technical challenge of incorporating Parley’s alternative to virgin polyester — Parley Ocean Plastic® — into their couture material production processes. As Dior…