A trade printer sells the printing to a reseller, who then sells it to the end-user. A trade printer never interacts with the clients of a reseller to protect them. A trade printer typically delivers the items to the reseller to redistribute to the end customer or blind-ships the content to the end customer on the reseller’s account, depending on the requirements. The name of the trade printer is never printed on or included in any delivery to the final customer.
Typically, wholesale printers print for firms that do not have their printing equipment. If a professional printing company has an overload of work or lacks the technology or skill set to meet a specific requirement, they turn to wholesale trade printers.
What qualities should you hunt for in a trade printer?
- Even if companies sell business print to the end-user, competent trade printers will not attempt to take your customer. A reputable trade printer will provide you with unbranded samples and catalogs that you may…