According to statistics, over 2.14 billion are expected to buy products and services online. This number is proof that the e-commerce industry is growing exponentially and will continue to grow in the coming years. This is one of the reasons why businesses should prioritize creating a functional and appealing website for their customers.
But with the number of e-commerce stores available on the World Wide Web today, it’s not enough that businesses publish websites just for the sake of it. They should also pay attention to their web design and ensure that it provides the best user experience.
As the name suggests, user experience is the overall experience that a person has when they navigate a website and other online platforms. This is an important factor in web design because of the following reasons:
1. Increases Conversion On Your Website
In e-commerce, conversion rate is the percentage of online visitors who…