The 2020 edition of the Women’s T20 Challenge (WT20C) logged 5.34 billion minutes in viewership in India. That’s a 2.45-times rise from the 2.20 billion minutes the 2019 edition recorded, with as many as 105 million unique viewers tuning into the three-team competition as opposed to last season’s 71 million viewers.
Broadcast data obtained by ESPNcricinfo from Broadcast Audience Research Council India and Star, the media-rights holders of the BCCI, revealed that this year’s tournament, played alongside the playoffs of the IPL in the UAE, recorded a 147% increase in viewing minutes and 47% rise in unique viewers in India from 2019. The three-team tournament, held from November 4 to 9, was aired across 11 Star Sports channels as opposed to eight last year.
“The record-breaking viewership for the Women’s T20 challenge is a testament to the love for women’s cricket in India,” Sanjog Gupta, Head of Sports at Star India, said. “At Star India, we amplified the reach and engagement through a…