Amazon’s Fire TV series will be sold under the AmazonBasics private label in India
Over the past year, companies and brands such as Xiaomi, Realme, Motorola and OnePlus have entered the Indian smart TV market
Beyond TVs, Amazon Echo smart speakers have 95.9% cumulative market share for January to September 2020, as per industry reports
Ecommerce giant Amazon India has made an entry into the smart television market with the launch of its first series of TVs under the AmazonBasics private label in India. Amazon’s foray spices up an already burgeoning smart TV market, which also recently saw Flipkart launch a ‘private label’ of sorts with its Nokia-branded TVs.
As per the Amazon India listing, the Fire TV will be available for INR 29,999 for the 50-inch model and INR 34,999 for the 55-inch unit. Amazon has definitely taken an aggressive pricing strategy to take on the competition. In addition to the two 4K TV models currently launched, Amazon is expected to launch a 43-inch 4K…