OTT platforms know they have exhausted the pool of premium subscribers and can only expand their reach with massive promotion and free access to content
They have been experimenting with low-value mobile-only plans to take their content to Bharat
With 30% of OTT subscriptions coming from telcos’ bundled plans, the average revenue per user remains low for OTT platforms, say analysts
Last week (Jan 14), Amazon Prime Video, the B2C content arm of the ecommerce giant, launched a mobile-only plan for Bharti Airtel’s prepaid subscribers. It is priced at INR 89, a ‘sachet’ format of Amazon’s INR 999 annual subscription plan.
Amazon Prime Video is not the first over-the-top (OTT) platform to come up with a mini-plan for the Indian market. Netflix has been trying out various versions since the past three years, some of which were officially launched and others were phased out.
It has been more than four years since global OTT platforms like Netflix and Amazon Prime were launched in…