The shopping experience of Carrefour customers in the United Arab Emirates (UAE) is expected to be boosted as they will be in a position to track the place of origin of the products they intend to buy thanks to blockchain technology.
Blockchain-powered food trust solution
The collaboration between Majid Al Futtaim, the Carrefour franchisee, and IBM, is expected to boost shoppers satisfaction levels because the latter will provide a blockchain-based ‘Food Trust’ solution.
Carrefour shoppers will be able to trace the origin of fresh chicken or vegetables by just a simple scan using their smartphones.
According to the announcement:
“By using their smartphone to scan a QR code on products such as Carrefour’s fresh chicken, customers will be able to get immediate access to actionable food supply chain data, from farm to store shelf.”
Furthermore, the product’s history, such as nutrition and temperature data, halal and hygiene certifications, and production process,…