While ecommerce and the digital way of life have become more mainstream and continue to gain significance in our daily lives — attracting young entrepreneurs and multi-generational first-time users. Yet some companies have hit a stumbling block — who struggle to survive in a hyper-competitive space – companies that are in a funding crunch and or are in Darwinian existential crisis.
Consolidation has been a theme that has been playing out the past couple of years but has picked up significant momentum this year, and will likely follow through in the coming year as well. Considering the nascent stage of the segment there is tremendous value to be unlocked, as companies are grappling to quickly capture market share and mind space.
Growth all around also means companies are constantly looking to consolidate their position — both by bulking up and adding newer avenues of engagement and related monetisation. This allows ensuring long-term and sustainable growth in an…