Cloud kitchen brands aggregator Curefoods looking to onboard 25+ brands by mid-2022, and 35+ brands by year-end
The Thrasio for foodtech will push the acquired brands through domain expertise and a tech-driven farm-to-fork model
The current portfolio of acquisitions includes Juno’s Pizza, Cupcake Noggins, Iceberg, Nomad Pizzas, and White Kitchens
Cloud kitchen startup Curefoods has announced its acquisition of five D2C food brands across the country.
Currently, Curefoods has 20 brands in its portfolio including the five new acquisitions. The brands include:
- Mumbai-based legacy pizza brand-Juno’s Pizza
- Bengaluru-based cupcake brand-Cupcake Noggins (it will be merged into existing delicacy brand CakeZone
- Bengaluru-based organic ice cream brand-Iceberg
- Delhi NCR-based pizza delivery startup-Nomad Pizzas, and
- Jaipur-based multi-brand cloud kitchen company-White Kitchens
In October 2021, Curefoods had acquired seven food brands — MasalaBox, Paratha Box, CakeZone, Ammi’s…