This article is part of The Product Summit 2020, India’s largest virtual product conference, to be held on October 10, 2020. Click here to know more!
The last couple of decades in the Indian internet ecosystem have been about catering to the top tier of the massive 1.3 Bn+ population. Technology companies have raked in billions of dollars designing products for the more upwardly-mobile and tech-savvy consumers and large businesses.
But these advancements have only managed to cover the cream of the Indian market, with a huge audience — close to a billion users — still underserved by tech products and services. These “next billion” users are the focus of every major tech startup and corporate in India.
But reaching them poses several challenges that all tech companies, be it Silicon Valley giants or startups in India, are looking to solve.