Video streaming got its steroid during the initial faces of lockdowns imposed worldwide
Apart from unique content, people preferred OTT platforms because of the ad-free experience
The global media and entertainment industry will unlock new technology frontiers, led by Augmented and Virtual Reality
The media and entertainment industry is often the one that stays in tune with digital disruption and 2020 is no different. The speed of digital adoption for consumers is expedited this year, all thanks to the lockdown and the resultant work from home. Here are some big shifts expected in the industry in the coming days:
Demand Side Trends
D2C Video Streaming
Video streaming got its steroid during the initial faces of lockdowns imposed worldwide. As people stayed at home, they looked for diverse, meaningful, and quality video content. The change even triggered a downfall in the Pay-TV subscription for US customers.
OTT platforms such as Netflix and Amazon Prime offered the diversity of…