DJI Flip official: the unique bicycle spoke folding drone starts at $439

At $439, the DJI Flip could be a good starting point for people who don’t typically buy drones at all. You can unfold it, launch it from your hand with a single button, land it on your hand again, or optionally use joysticks, all while capturing higher quality photos and video than the immediate competition.

In August, my colleague Thomas Ricker told you how DJI rival Hover had changed the game by selling a $349 flying camera that doesn’t require people to learn joysticks; with the $199 DJI Neo, DJI looked poised to muscle in on that in a big way. But the $439 Flip not only lets you launch and film basic dronies, orbits, and follow-me shots from the drone itself, it dramatically increases camera quality, flight stability, battery life (a quoted 31 minutes), and lets you launch it faster. You just won’t be able to fly it FPV like some of us were hoping.

Not only is the Flip the first DJI drone to look like a Star Wars AT-AT walker or a penny-farthing bicycle when folded, it’s…

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