The five-year-old startup, present in the German and British markets, is seeking to disrupt an industry dominated by old-school brokers by offering monthly membership subscriptions to a younger, more technophile audience.
Getsafe’s user numbers have grown to 150,000 and, with 30% of them having signing up for a second product, revenue is doubling every six months, CEO and founder Christian Wiens told Reuters in an interview.
The Heidelberg-based startup is adding auto insurance to its core offering of liability and contents insurance, and plans to expand into areas like life cover as its demographic matures and becomes more prosperous.
Getsafe has drawn comparisons with U.S. ‘insurtech’ company Lemonade, which has tripled in value since floating on the stock market in July…