google: Australian drone firm reshapes strategy over Google pull-out threat – Latest News

Instructors gaze watchfully from the shade of a tree as men in neon-green vests manipulate hand-held controllers clipped to mobile telephones as they direct drones flying over a vast Sydney field.

The classes are run by Droneit Group, an Australian firm that accredits learners to fly the unmanned aerial vehicles, but which is now reshaping its strategies after Alphabet Inc’s web search giant Google threatened to leave the market.

“(I found Droneit via) Google, Google search,” said one of its students, Terry Worsfold, who is pursuing his remote pilot’s licence.

“Yeah, just organic results, no ads. I looked at a couple of their competitors, then I reached out to them, and it looked like they had the best deal.”

Google’s threat to leave a market in which industry data shows it has a share of 94% was prompted by Canberra’s push to adopt the world’s first laws on content payments.

That prospect has driven some Australian businesses to switch services to Microsoft.

“We’ll need to…

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