Google is rushing to develop a brand-new search engine based on the technology because AI rivals like Microsoft’s Bing chatbot and OpenAI’s ChatGPT are swiftly emerging as the most significant threat to Google’s search business in the last 25 years. It is also adding features related to AI to the current one.
The firm is developing AI capabilities, known as Magi, which will be available in a month.
By aiming to foresee users’ requirements, the new search engine would provide consumers with a more personalized experience than the company’s existing offering.
“Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new A.I.-powered features to search and will share more details soon,” according to Lara Levin, a Google spokeswoman.
