In a world under the cloud of a deadly pandemic, strategic pivots are needed to survive in the new normal. As for the ride-sharing companies, one of the worst-hit segments still struggling to recover from mandated lockdowns and social distancing norms, it was mostly about layoffs and pay cuts to reduce their burn rates and keep operations afloat. Others, like Bounce (registered under Wicked Ride Adventure Services), a two-wheeler-sharing startup from Bengaluru, have decided to juggle a few options and pivot accordingly to nurture a never-say-die approach.
Bounce is no stranger to pivots if we care to look at its journey and road map. The concept had its roots in a teenager’s dream of owning a luxury bike, which he could not afford. Understandably, high-end bikes are never pocket-friendly until one opts for rental, rather than ownership, and undertakes short trips within the city limits. So, in April 2014, Vivekananda Hallekere, the chief executive officer of Bounce, and two other…