A report by Consumer Intelligence Research Partners (CIRP) claims that sales of Apple’s 5.4-inch iPhone 12 mini only pulled in six percent of sales for the October-November 2020 period, and that this “likely disappointed Apple.”
It didn’t disappoint. Far from it.
That was likely the idea behind it.
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Here’s the quote from the report, as reported by 9to5Mac:
“The new iPhone mini likely disappointed Apple with only 6% of sales in the period,” said Mike Levin, CIRP Partner and cofounder. “It has most of the same features as the other iPhone 12 models, in a smaller form factor for $699. Its share was just above that of iPhone XR, launched in 2018 and now priced at $499, the one-year-old iPhone 11, now selling for $599, and the 2nd generation iPhone SE, launched in April 2020 at $399. It seems that its higher price point compared to those three…
