Hot deals and striking innovation keep consumers buying tablets, analysts say

At the end of last year, Canalys, Gartner and IDC data indicated that PC shipments fell significantly, showcasing how economic uncertainty affected the market’s stability. Last year, PC and tablet shipments were 434.5 million units, down 13% from 2021’s almost half a billion shipments.

Despite a slowdown in demand for laptops and monitors, tablets continued to experience a slight but steady increase in shipments in the fourth quarter. In Q4 of 2022, tablet shipments grew by 1%, with an annual total of 42.3 million units, according to Canalys. Tablet sales in 2022 overall were down 5% from 2021, with a total of 150.8 million tablets shipped.

According to Himani Mukka, an analyst at Canalys, consumers continued to purchase tablets when the products showcased “compelling innovation in the space.” Mukka says steep price cuts swayed consumers to buy tablets during the previous holiday season. 

Also: There’s a long, cold winter ahead for PC makers. That could be good news for PC…

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