With a significant rise in over-the-top (OTT) platforms in the country and an explosion in user-generated content in recent years, we are consuming information like never before, so much so that an Indian netizen has today broken the language barricade.
Imperative to highlight that the shift is largely being driven by the pan-India release of content on OTTs and nationwide theatrical launches, all being facilitated by original content dubbed in different languages.
Films like Pushpa and RRR have proven that language is no longer a barrier for Indian viewers.
While regional films are being dubbed in Hindi and other languages, the reverse is also happening. In addition, international languages beyond English, such as Korean and Spanish, have been welcomed with open arms — think Squid Game and Money Heist.
At a time when much looks promising, a major headache for the industry is to sync the audio with lip movements.
While this could seem like a simple fix to many, the…