Is Amazon Expanding Its Indian Edtech Playbook With Academy?

The JEE Ready app was launched in beta phase last year in December

Amazon Academy has nearly 5 Lakh downloads, and is still in beta mode

Online test preparation has clocked in 36.4% of the total deals cracked by edtech during the first half of 2020

In what appears as a small step for a bigger play in the Indian edtech market, global tech giant Amazon rebranded its JEE Ready app as Amazon Academy. Rebranding the app, which was launched in beta phase last December, appears as an indicator for Amazon CEO Jeff Bezos larger plans for the India market.

The app enables students to take free mock tests to prepare for Indian engineering entrance exams, JEE Main and Advanced for free. Students studying in class 11 and 12 can enroll on the platform and get daily tips and tricks on how to prepare for the platform, along with mock test papers.

Though the company’s offering remains the same and the…

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