Fans of K-Pop girl group Mamamoo will soon be able to buy digital products related to the band using blockchain technology.
RBW (Rainbowbridge World), a South Korean entertainment company representing Mamaoo and other popular K-Pop artists such as Vromance and Oneus, is jumping into the cryptocurrency world by issuing non-fungible tokens (NFT) on Hong Kong-based exchange Xeno. The tokens give K-Pop fans and other investors a claim of real ownership in digital products related to RBW entertainers.
In an exclusive interview with CoinDesk, the Xeno team announced that RBW has given the NFT exchange exclusive rights to mint and list their NFT-based digital products.
“Fanbases get digital goods for their favorite artists that they can truly own, and artists and content creators get new and exciting products to offer their fans,” Jae-Woong Wang, CEO of RBW Japan, told CoinDesk in a statement. “Digital event tickets,…