Inspiration to launch a lawn-care company struck Coulter Lewis when he was shopping for lawn-care products one day. The entrepreneur, who previously worked as a designer and co-founder of a snack company, says the stench of pesticides and herbicides piled high was too strong to ignore.
Lewis began researching safer alternatives to fertilize his backyard. His research showed him that he wasn’t alone: a typical managed lawn in the United States gets five times more pesticides per acre than the average industrial farm. A lack of options on the market inspired him to create his own.
Founded in 2019, Sunday is a direct-to-consumer company that wants to sell customized, eco-friendly lawn care to the approximately 90 million Americans who have lawns. To date, it has fertilized more than 10,000 acres of lawn.
“We’re selling agtech for your backyard,” Lewis said. It’s a catchy way to describe the more complicated process of creating custom lawn plans. The company brought on…