In recent years, the concept of “outsourcing” has become a confusing term. Is turning over data center operations to Amazon Web Services a form of outsourcing? Of course, though it doesn’t fit the profile that normally involves a team of outside professionals working intimately with the business. Does employing APIs for selected data sources or specific pieces of functionality qualify as outsourcing? Not in the conventional sense — though it could be considered “microsourcing.”
Photo: Joe McKendrick
What’s notable is these technology approaches are not even considered revolutionary or game-changing anymore — they are simply expected, as enterprises seek the next new thing that will provide them advantage. That’s the word from a survey conducted by Deloitte. At the same time, there’s been a return to basics when it comes to…