The partnership will facilitate vertical video “stories” format for 100 Mn+ KaiOS users in India
Firework has about 10 Mn monthly active users in India, as of February 2020
Global tech giant Google was looking to acquire Firework in 2019 to take on TikTok
Mukesh Ambani-led Reliance Jio has partnered with US-based short video platform Firework, under the Jio Developers Growth pad, to offer vertical video “stories” format to 100 Mn+ KaiOS users in India. KaiOS is an operating mobile operating system based on Linux for keypad feature phones.
The Firework-Jio collaboration will bring hyper shot content from Firework’s vault to Jio’s network of handheld devices and apps. The system will also be integrated into the Jio browser on the ‘discover’ tab.
Firework was launched by Loop Now Technologies in 2018 for both iOS and Android mobile devices and entered India in 2019. The company is one of the fastest-growing social media platforms as it managed to achieve 1 Mn users in only…