Stop me if you’ve heard this one before. Samsung’s next flagship is set to debut January 14. The company just confirmed earlier rumors surrounding the date for its next Unpacked event (virtually, of course). This one sports the name, “Welcome to the Everyday Epic.”
“Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home,” the company writes. “The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.”
The event’s timing is an interesting artifact of 2021’s wacky show scheduling, with the COVID-19 pandemic still very much being front of mind. Past Unpackeds were generally timed around Mobile World Congress. That show has been delayed until the summer, however, in hopes of returning to an in-person event. So Samsung has opted to kickstart sales a month or so earlier this year.
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