With digital media and content becoming integral for direct-to-consumer (D2C) brands, the opportunity for influencer marketing and social commerce platforms to join the D2C wave is real and present. And for content platforms, it’s a chance to monetise the loyal reader and viewer base and add to their existing revenue streams such as advertising, subscription and paid content. The likes of MensXP, The Better India, MyGlamm’s PopXO and others are rapidly tapping into the content-led social commerce wave. Banking on this trend is Delhi NCR-based content commerce platform HYPD Store, which recently raised strategic seed funding from media and entertainment platform ScoopWhoop.
The startup did not disclose the funding amount, but cofounder Ashwarya Garg told us that the HYPD is in talks with more strategic investors as well as venture capital firms for bigger rounds. With the latest fundraise, the company will be ramping up its product development, growth marketing efforts and…