Bangalore, January 18, 2021: Winters are particularly harsh for those less privileged, so this season, Flatheads decided to take a different approach to celebrate the spirit of giving. Through their campaign, ‘Buy One Gift One’, the brand encourages its customers to buy a pair of shoes for themselves, while donating a second pair to someone in need. Flatheads has partnered with Goonj to donate the shoes directly to the underprivileged. They will donate a pair for every purchase made at full price on their website, www.flatheads.in.
Flatheads is an Indian homegrown brand of casual all-day sneakers for everyday wear. Instead of running a regular festive sale, the 15-month-old brand has decided to do something different, and give back to the community. The new campaign is an extension of the brand’s New Years‘ campaign, ‘Give Some Love’ where they appealed to their customers to donate funds for several causes in return for a discount on their next purchase. As a result of this campaign, the brand was able to raise over Rs. 40,000 in donations, and also received requests from several customers to donate a pair of shoes over and above the funds. This was the motivation for the ‘Buy One Gift One’ campaign.
For the previous campaign, the brand tied up with Ketto, Milaap, and Goonj to raise funds for crucial causes. One such area of attention was the empowerment of underprivileged children through Milaap. The fundraiser aimed to cover tuition fees, essentials for school, as well as daily meals for underprivileged children. Furthermore, Flatheads raised funds through Ketto and Goonj to provide warm clothes, shoes and blankets to those suffering this winter.
Speaking about the fundraiser campaign, Utkarsh Biradar, Co-Founder, Flatheads, said, “At Flatheads, we’ve always believed in the power of the community. Since 2020 was a particularly rough year, we wanted to help as much as possible, and go beyond just offering discounts to our consumers. Our community didn’t disappoint, and we have been getting donations everyday. We’re grateful to everyone who has donated so far, and supported our mission to spread warmth and joy this winter. We hope that with the new campaign, many more will join in.”
In return for the amounts donated, the brand gave the donors Rs.1000 off per Rs.500 donated as a token of appreciation. In the new campaign, Flatheads will be donating a pair of shoes for each purchase made at full price on their platform, in lieu of discounts.
To make a donation, or get more information on the unique campaign, visit https://www.flatheads.in/pages/give-some-love.