YouTube CEO Susan Wojcicki was the first marketing manager at Google. Marissa Mayer started an immensely successful associate product manager (APM) programme at Google prior to her stint as Yahoo’s CEO. When Wolfe Herd quit as the vice-president of marketing at the dating app Tinder, she was sure that making a product by keeping women at the centre could reap rich dividends. And the recent IPO of Bumble at a valuation of $8 Bn is a testimony to that conviction.
Time and again, women product leaders have shown that their unique perspectives can help create great products and product practices. Yet, the ‘tech bro’ culture that dominates Silicon Valley has percolated down to startups all around the world. This has meant that not only fewer women take the plunge into building tech products, but they also don’t get all the recognition they deserve.
For instance, Manisha Raisinghani, founder and CTO of logistics tech startup LogiNext, told Inc42 last week: “Whenever my cofounder,…