Twitch appears to be toying with a program that automatically rates streamers based on a handful of factors — including age, suspension history and partnership status — in order to pair them with advertisers. It’s called the Brand Safety Score, and it was discovered in Twitch’s internal API by cybersecurity student Daylam Tayari, who posted images of the changelog on Twitter.
A Twitch spokesperson stopped short of confirming the existence of the Brand Safety Score to Engadget, but offered the following statement:
“We are exploring ways to improve the experience on Twitch for viewers and creators, including efforts to better match the appropriate ads to the right communities. User privacy is critical on Twitch, and, as we refine this process, we will not pursue plans that compromise that priority. Nothing has launched yet, no personal information was shared, and we will keep our community informed of any updates along the way.”
Twitch has added an automatic Brand Safety Score…
