Wayfair has launched a free “virtual room restyler” called Decorify. It employs generative AI to show you a redecorated version of the room you want to zhuzh after you upload a picture of it and choose the visual style you want. Then, if you like what you see, you can pick from a grid of furniture recommendations presented to the right of your AI-remodeled room.
Shrenik Sadalgi, R&D director at Wayfair, says, “Decorify creates a discovery experience that provides endless inspiration and powers the home personalization journey.”
Remember those augmented reality shopping app features that let you plop furniture down in your house using your smartphone’s camera? This ain’t that — Decorify won’t show you renders of actual, existing furniture within your actual room. Wayfair uses an AI model to create new imagery, so it’s going to show you weird reflections on curtains, plants sitting on day beds, and furniture that doesn’t quite make sense, and it might just decide…