Only 20.26% of rural India and 64.84% of urban India population have internet access presently
The country’s 80% rural population and 35% urban population is yet to adopt a digital mode of payment
Besides digital bill payments, the people residing in remote villages are likewise unable to access even the basic banking facilities and proper infrastructure
The rural population of India boasts around 70% of the total population in the country. A McKinsey report states that despite the prominence of urbanization, the rural population is likely to account for 63% of the total market in India by 2025.
Even the country’s rural economy greatly contributes around 46% to the national income. It marks the humongous potential and sustainable growth of rural India in the market. Unfortunately, issues like lack of infrastructure, digital poverty, low skill development, illiteracy etc. pose huge challenges in their road to growth.
As per the IAMAI report, only 20.26% of rural India and 64.84% of