Apple‘s App Store is one of the common places where you would find ads on your iPhone and Mac. Then there are Stocks, News apps, and even TV+ show ads now. But, according to Bloomberg‘s Mark Gurman, Apple wants to show you ads on other apps as well, including the likes of Maps, Books and Podcasts.
In his recent newsletter, ‘Power On,’ Gurman says that Todd Tersei, VP of Advertising Platforms at Apple, aims at expanding the ads business to increase the revenue to double digits up from the current $4 billion annual revenue. And Apple is on the way to bringing in those numbers by putting ads inside some of its other apps.
Gurman suggests that the ads could come to other first-party apps like Maps, Books and Podcasts. Moreover, Apple could also start serving more ads inside the App Store and TV+.
How the ads on iPhones may look like
According to Gurman, the Cupertino giant has tested a spot similar to the App Store’s search ads. So, when searching for a restaurant, store or local…