In this photo illustration, Meta and Facebook logos seen displayed on a smartphones.
SOPA Images/LightRocket via Getty Images
Facebook’s parent company says it will no longer let advertisers buy targeted ads for users based on sensitive information such as race, political affiliation, sexual orientation, religion or health.
In one of its first major moves since rebranding as Meta, the company plans to remove options to target people based on how people reference causes, organizations or public figures. The changes—which will go into effect on January 19—will be rolled out across all of Meta’s platforms including Facebook, Instagram, Messenger and WhatsApp as well as its network of other websites and apps using Facebook’s ad-targeting tools. For example, advertisers will no longer see health-related categories for keywords such as “World Diabetes Day” and “Chemotherapy” or religion-based keywords including “Catholic Church” and…
