Ever since its launch. on December 2, 2020, the Nissan Magnite has received over 30,000 bookings. This is astonishing to say the very least because prior to that, Nissan has faced unfortunate failures with its products. In November 2020, the market share of Nissan in India stood at a mere 0.4%. That clearly shows where the brand was. That is why Nissan was betting big on the Magnite. It was supposed to be the make or break product for the carmaker. Knowing very well that the future of Nissan lied in the hands of this new compact SUV, Nissan priced the Magnite extremely aggressively at Rs 4.99 lakh, ex-showroom.
Let us take a look at the possible reasons for such a response.
Nissan Magnite – Upto 2 months waiting period
With such competitive pricing, Nissan was sure to grab attention. What the bigger question was: What would the Magnite offer at this price point? The answer is very simple: Many segment-firsts. To say…