You can be forgiven for not knowing that Bolero is Mahindra’s best selling SUV car as opposed to XUV300, which one often sees everywhere these days. We often forget, but Mahindra has only recently entered the passenger car segment. Prior to that, it was an established brand name for utility vehicles and heavy machinery. But how come Mahindra was able to sell 6,055 units of the Bolero and 4,458 units of the XUV300. Well, that is exactly what we will try to find out.
Also read: 10 hatchbacks with best mileage in India – i20, Swift, Celerio, Kwid and more!
Who prefers a Bolero?
Well, we must understand here, that the requirements from a vehicle for the buyers of the semi-urban and rural regions are completely different from the regular city car users. Many of the buyers from these regions are first-timers. They often want a rugged or a multi-purpose utility vehicle as opposed to a luxury car with a ton of convenience features. People want something that can take them to the far-flung…
