The global streamers have plowed money into original European television shows, increasing spending by 70 percent in 2022 to approximately $5.4 billion (€4.9 billion) compared to a year earlier, according to a new report published by the European Audiovisual Observatory (EAO), an independent media think tank.
Overall, the streamers’ share of total investment in European originals, excluding news and sports rights, has increased sharply, accounting for just under a quarter (24 percent) of total spending last year, up from 16 percent in 2021. Private and public broadcasters, however, continue to fund the bulk of European originals, investing $17.3 billion (€15.8 billion) in 2022, or 76 percent overall.
The report put the overall investment in European original content in 2022 at 20.8 billion euros, or nearly $22.8 billion.
Among the streamers, Netflix, which plowed $2.4 billion (€2.2 billion) into European original content last year, and…