TV usage in November hit its highest point in 10 months, due in large part to heavy levels of viewing over the Thanksgiving holiday.
Broadcast networks also hit their highest share of viewing since January. Streaming once again claimed the biggest portion of viewers’ time, although its share was off a little from the previous month, and cable shrank some more to its lowest point in the two-year history of Nielsen’s monthly Gauge rankings.
TV use across all platforms grew by 5.7 percent compared to October, according to the ratings service. Broadcast networks outpaced that, improving by 7 percent in viewing time month to month. They accounted for 24.9 percent of all viewing for the month, up from 24.6 percent in October. Most of that bump came during Thanksgiving week: While three weeks prior to the holiday saw a modest gains of about 3 percent over the same period in October, the week of Nov. 20-26 — which featured the most watched Macy’s…
