Agriculture Minister B.C. Patil to release it to the market tomorrow
A cooperative society in Karkala in Udupi district has taken the lead to conserve a local variety of rice by promoting its paddy cultivation among local farmers and launch its marketing from Monday.
The Parampara Multipurpose Cooperative Society Ltd. will market the boiled rice under its own brand name ‘Kaarla Kaje’.
The president of the cooperative society Naveenchandra Jain told The Hindu that the rice is being promoted under ‘vocal4local’ initiative. He said that the particular ‘kaje’ variety of rice was once being cultivated in Karkala and its neighbourhood on a vast scale. As its cultivation came down gradually the cooperative society, which is full of farmers, thought of conserving it from fading from the fields. As some farmers who had its seeds were cultivating its paddy on a small scale the cooperative society gave its seeds to about 100 farmers to promote its cultivation.
“As a first crop…