Kolkata: With the aim of supporting the national commitments towards cleaner, greener and healthier tomorrow, ITC’s Sunfeast YiPPee! is creating awareness among school children on plastic waste management through its recently launched – ‘YiPPee! Better World Trash-to-Treasure’ program.
The program is consistent with the brand’s mission to instill the attitude of ‘A Better World’. Sunfeast YiPPee! is leading the campaign in partnership with NGO partner – Way For Life.
The initiative, curated by YiPPee! is designed to bring behavioural change in 3.5 million students across 100+ cities through on-the-ground awareness programs in schools about plastic waste, its impact on the environment, and strategies to minimize, reuse, and recycle.
Through this initiative students are also being encouraged to collect household plastic waste and deposit them at designated collection points in the school. The plastic waste collected will contribute…