Ranchi: A Mustard Oil Pungency Awareness Survey 2023: ‘Jhaanjh Ki Jaanch’, an independent survey conducted by NFX Digital across major mustard oil markets of North and East India has revealed a surprising information gap among the consumers regarding the pungency level of mustard oil, its primary characteristic.
Astonishingly, 85% of respondents were unaware of this most important benefit of mustard oil despite its regular inclusion in their culinary pursuits.
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Basis the findings of the survey and with the intent to empower consumers with the right knowledge about Mustard Oil, Emami Agrotech Ltd has introduced its ‘Emami Healthy & Tasty Kachchi Ghani Mustard Oil,’ in a unique selection of three distinct pungency levels: Mild (Jhaanjh level: .24%), Strong (Jhaanjh level: .30%), and Super Strong (Jhaanjhl evel: .36%).
This disruptive & innovative concept, tailored to individual taste, is set to redefine the mustard oil landscape. This is for the…