Text by Avani Thakkar
“While watching television advertisements, we often see beauty products presented in a dream-selling avatar that promises transformative results but hardly delivers,” says Jigar Patel, CEO of Indian beauty brand Brillare by day and zealous formulation scientist by night. Search “skin-care routine” on YouTube, and one is greeted with an onslaught of videos that weave a similar narrative: a magical moisturiser for unparalleled glow, an underrated serum for guaranteed blemish-free skin or the miraculous under-eye cream that will make up for all the sleep you missed out on.
With Brillare, which arose as a resourceful response to this problematic approach, Patel combines his extensive experience as a pharmacist with his passion for truly natural beauty products. As the pandemic rages on and cities are on regular lockdown with people stuck at home, the desire for a versatile personal care range that could…