The halloween cat collar (three pack, adjustable strap, ghost pendant and bell) has conspicuously rave reviews on Amazon. “Three for $10 is a steal!” reads one. “They seem to be made of quality material and the clasps don’t break away as easily as some other ones.”
The review, like many on the e-commerce platform, is fake. It was written by Jason Wawiernia, a search engine optimization specialist in Michigan. After he left his glowing assessment of the product, Wawiernia received a refund through PayPal, in direct violation of Amazon’s policies governing ratings and reviews.
Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity, leaving scores of five-star reviews for unknown Chinese brands….