Kolkata-based D2C tea startup Tearaja at present offers 200 varieties of products, sourcing directly from the popular tea destinations and delivering it to the customers across the country
At present, the company has been earning 90% of the revenue directly from its website, compared to pre-Covid times, where it was at 5%
Tearaja claims to be doubling its revenue and customer base YoY and doing close to 4000 orders on a monthly basis across categories
“Business is as good as dead, if you are not going digital.”
Manish Jain, founder of homegrown tea brand Tearaja, said those above words to us this week, but the same could have been said about Tearaja’s parent company way back in 2015. While today brands certainly have no option but to move to the D2C model to control the full customer experience and get revenue growth, for Tearaja it was simply about survival.
Coming from a…