This article is a collaboration between New York Magazine and The Verge. It was reported by Zoe Schiffer and Casey Newton, who write Platformer, and Alex Heath, who writes Command Line.
In April 2022, Elon Musk acquired a 9.2 percent stake in Twitter, making him the company’s largest shareholder, and was offered a seat on the board. Luke Simon, a senior engineering director at Twitter, was ecstatic. “Elon Musk is a brilliant engineer and scientist, and he has a track record of having a Midas touch, when it comes to growing the companies he’s helped lead,” he wrote in Slack.
Twitter had been defined by the catatonic leadership of Jack Dorsey, a co-founder who simultaneously served as CEO of the payments business Block (formerly Square). Dorsey, who was known for going on long meditation retreats, fasting 22 hours a day, and walking five miles to the office, acted as an absentee landlord, leaving Twitter’s strategy and daily operations to a handful of trusted…
