Small agencies need to think differently to be successful
Illustration by Steve Wasterval
When you’re a 1-person agency (or two people, like my husband and I), your time is your most valuable resource. Therefore the path to $10K (or way more) per month comes down to cold, hard MATH: it only works if you spend your time exclusively on the high-value, money-making tasks that only you can do.
And that means you need to eliminate, or outsource, the rest.
Unfortunately, many agencies do the opposite: they’re set up in a way where they unknowingly waste time doing things that aren’t delivering high-value to their clients, and getting paid an equivalently low wage in the process.
Even worse, they’re not even trying to set themselves up to get more high-paying, high-profit clients in the future.
They’re stuck in this low-value, low-wage cycle and they don’t even know it!
Here are eight things you can start doing today to…