A Case Study With Real Estate Agent Adam Olsen

Starting from scratch in a new industry means earning everything—from opportunities, to meetings with investors, to your clients’ trust. 

When you’re in an industry that’s especially traditional, like law, accounting, or real estate, for example, it can be even more challenging to land those first few clients. You’re not only competing with other professionals—you’re also pushing your way into your area’s entrenched hierarchy, whether you’re in a small town in the Midwest or a city like LA or Chicago. 

Yet there’s a lot to be learned about building trust from those who’ve managed to succeed as newcomers in a heavily tradition-bound field. One of those people is Adam Olsen, a real estate agent in Houston who entered the field when he was just 18, and built up a successful agency by the time he was in his early 20s.

I spoke with him to get his insights…

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