A Different Way To Think About Innovation

When I talk with executives about “innovation” they tend to immediately think about improvements to the central products or services that they offer consumers – better known as sustaining innovations. And yet, innovation can occur often in the most unsuspecting areas. When I worked in at a consumer packaged goods company, you had to identify, lead, and implement a process improvement that measurably improved the business before you could get promoted. I thought this was brilliant – until that moment, I had never thought about how the process and systems could improve or hinder growth. From that point on, I regularly assessed processes to see if there was a “better way” that would support growth.

Because I’m interested in helping marketers see innovation more broadly, I was excited to connect with Teresa Barreira, CMO of Publicis Sapient, who has been leading a series of innovations to drive better business results…