Apple’s game-changing new privacy move is great for users and bad for data collectors such as Facebook. And it could spark a serious new problem, according to reports.
Apple’s game-changing new privacy move is great for users and bad for data collectors such as … [+]
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After Apple announced iOS 14 last year, firms including Facebook were up in arms. Their issue—a game-changing new iPhone privacy feature which would essentially signal the end of the so-called identifier for advertisers (IDFA).
So much was the resistance to Apple’s new anti-tracking feature that the iPhone maker delayed it when it launched the rest of iOS 14 in September, to give developers more time to adjust.
But the feature is still on its way in an upcoming update of iOS 14, and it could mean app developers find new ways of tracking you, despite the…