Apple’s Smart Use Of Its Product Ecosystem Just Got Smarter

The recent launch of Airtags and iOS version 14.5, which uses Apple Watch to unlock an iPhone when the user is wearing a mask, again highlights Apple’s vocation for creating product ecosystems where the differentiating feature is the interconnection between different elements of the range.

The feeling of using not one product, but an ecosystem made up of several devices that “talk” to each other is by no means new. I have it every morning when I open my computer and it unlocks without prompting me while I feel the vibration of the watch on my wrist,…

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