AT&T Joins T-Mobile In Offering An ‘Unlimited’ Data Plan That Actually Is Unlimited

In the confusing, arcane world of cellular service plans, “unlimited data” often doesn’t really mean unlimited. Instead, it means your speed gets reduced if you use too much. Yeah, you can slurp all the data you like, but you’ll do so at nearly unusable speeds if you get too greedy.

But now, there are two plans where “unlimited” really means unlimited. However, they’re among the most expensive data plans you can buy.

On Tuesday, AT&T announced that it was lifting the data limit on its Unlimited Elite plan. The web page for its three “unlimited” packages still says Unlimited Elite customers could experience throttled speeds if they pass 100 gigabytes of data in a month, but that verbiage will be removed soon.

AT&T is also increasing the amount of data Unlimited Elite customers get when using their smartphones as a…

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